Put The Puerto Rican Flag On A Beer Can And People Go Crazy

Coors_Beer_Can_with_PR_Flag1Yesterday the Latino news world was in utter calamity over a beer can with the Puerto Rican flag on it. But before we go any further, please take two seconds to Google “Puerto Rican Flag Bikini” so we can properly continue this discussion.


Good, so here is what happened. Miller Coors has been the sponsor of the Puerto Rican Day Parade in NYC for seven years and this year they decided to make a commemorative can with the flag on it. Faster than you can say- “Hey pay for our parade, but don’t sell us your product,” community activists were in an uproar.

New York Puerto Rican councilwoman Melissa Mark-Viverito gave this rationale for her anger to NBC Latino

The flag is the ultimate representation of a nation and its contributions, to equate that with a can of beer is disrespectful, especially when you look at the theme of the parade and the health disparities in the community. It doesn’t make sense, it’s counterproductive.

Lucky Rivera, of Boricuas for a Positive Image said-

This is an insult to our culture, history, and flag, we will not allow Coors to insult us.

I encourage everyone to do a Google search of “American Flag on Beer Can.” Why is it that people don’t cry outrage for that? Could it be that it’s not that big of a deal? I for one would love a commemorative NYC PR Parade can. Why? Because I love my flag and I love beer and don’t see this as an insult as most level-headed Puerto Ricans would.

Generally when a community over reacts to something and cries racism where there is none, something else is going on. Maybe this is an effort to get more money out of Coors? Maybe politicians just want attention? Perhaps it was a slow news day?

The real victims in this are the rest of us who would have sat and watched the parade taking a moment to look down at our cold can of Coors to see that logo and said “Huh, that’s neat.” Then we would have looked up to see someone in a skin tight Puerto Rican tube top.

Just keeping it real, family, ’cause these folks aren’t. Guess we’re “Not Latino Enough” to see the problem.

puerto_rican_flag_classic_thongSTORY UPDATE
And while they’re at it, they need to fight the real enemy- “The Puerto Rican Flag Classic Thong” (& it’s made in the U.S.A.)!